PRODUCT SPOTLIGHT
Introducing Data Lens
CRM DATA CLEANSING & DEDUPLICATION
From field-level cleansing and intelligent deduplication to full association resolution — Data Lens brings structure and reliability to your CRM data. Built for HubSpot, Salesforce, Microsoft Dynamics 365, Acumatica and designed to extend across every CRM environment your organization operates in. Because clean, consistent, migration-ready data is only the beginning of what becomes possible.
THE PROOF OF TRANSFORMATION
Your Data Health & Cleanse Report
Every run produces a structured audit report — a field-level record of what was found, what
was fixed, and the overall data health score. Not just a clean file, but the evidence behind it.
- Field completeness scores per column
- Duplicate count and merge summary
- Format errors identified and corrected
- Overall data health score
- Auto-generated & downloadable on completion
COMMUNITY
Matchbook AI in Databricks AI Summit
Databricks AI Summit (June 15 to 18th) is a wrap - 30k attendees + 1000+
speakers JUST MEETINGS was our agenda.
Fragmented and unverified data was the theme of EVERY conversation. The
BrainDate discussions were amazing and intimate for meeting fascinating people.
AI and Data consultants and solution providers had a strong presence. The
initiatives for Brands and Enterprise focused on managing Data-Engineering and
infrastructure teams to help drive data quality practices across the organization.
Matchbook AI accomplished ground-breaking progress enhancing our Strategic
Partner ecosystem to leverage our Solutions and unparalleled resource savings.
Between Marketplaces, 3rd party data providers and new customer engagements we’re thrilled to formally celebrate these in coming newsletters and
announcements.
EVENT RECAP
Broken Data Club Nights with Matchbook AI
Last month’s Broken Data Club in Santa Monica, CA continues to expand and
evolve as we’ve established the leading venue for data-focused professionals to
share challenges and successes in their fields.
Also on our expansion agenda are Broken Data Club chapters in San
Francisco and New York at equally stellar venues as the Expert Dojo in Santa
Monica. Please reach out to Brian Grushcow(bgrushcow@matchbookai.com) to learn more about attending, participating and identifying unique and important subjects regarding Broken Data and what you’re doing to manage it. See you at the next ones!
INSIGHT · JUNE
The Best Time to Clean Your Data Is Before the Migration. The Second Best Time Is Now.
"CRM migrations expose everything. Fields that were never standardized. Contacts that were never deduplicated. Associations that were never resolved. Teams that delay data cleansing until post-migration spend months correcting what a premigration audit would have caught in days. If a platform move is on your roadmap — or already underway — your data readiness determines how clean your start is."