Trusted Data

Smarter Decisions.

Matchbook XDM is a next-gen, cloud-native MDM platform that matches, cleanses, enriches, and unifies B2B entity data—delivering context-specific intelligence with enterprise-grade accuracy, agility, and speed.

what it does for you

Accelerate Decisions with Clean, Trusted, 
Data Across Domains

Matchbook XDM streamlines real-time syncing from your CRM, PIM, MDM, or ERP systems into a unified Experience Data Model, where records are intelligently matched and disambiguated with high accuracy. It creates consistent entity IDs and role metadata for seamless querying and downstream activation.

Disconnected External Data & Governance Gaps

Organizations license data from multiple vendors (like D&B, Moody’s, Sayari), but each source is siloed with inconsistent formats, taxonomies, and refresh rates. There's no unified governance to manage trust, provenance, or conflict resolution.

Poor Data Quality & Incomplete Records

Business-critical data is often outdated, unverified, or missing key attributes like business classification, ownership, or operational status—leading to flawed analytics, segmentation, and compliance risk.

Long Time-to-Value for External Data Integration

Traditional MDM platforms are slow and rigid. Integrating new data sources or deploying entity matching engines can take months to years, delaying ROI and operational agility.

Clean but Context-Free Data

Data may be technically correct but lacks real-world context—like corporate hierarchy, location specificity, or market relevance—making it unusable for actual business decisions.

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One Unified Source of Truth for All Enterprise Data

Matchbook XDM unifies fragmented records across CRM, ERP, PIM, MDM, and third-party data providers—delivering a single trusted entity view with automated matching, enrichment, and real-time synchronization.

Seamless IntegrationAutomated StructuresLive SyncPlug-and-PlayEnterprise-Grade Connectors

A Simple, Powerful Workflow

Our Comprehensive Data Workflow

Ingest Data

(Batch/Streaming)

Managing vast amounts of data from diverse public and private sources is a significant challenge.

Normalize Data

(Standardize & Cleanse)

Standardize and cleanse the ingested data to ensure consistency and quality before further processing.

Match & Merge

(AI Driven Logic)

Utilize AI-driven logics to match and merge datasets effectively, enhancing data accuracy.

Enrich Data

(Third-Party Integration)

Integrate third-party data to enrich the existing datasets, providing deeper insights and context.

Publish Data

(Back to Platforms)

Publish the enriched data back to various platforms and applications for end user access and utilization.

Our platform automates the end-to-end process, transforming raw data into a trusted and unified asset. We manage the entire lifecycle from ingestion and cleansing to enrichment and delivery back into your systems.

Built for Business Impact

Matchbook helps you cut costs and create value across teams, from data ops to analytics, from compliance to revenue, providing real-world benefits for all critical stakeholders.

Revenue & AI Ops Quantitative

Reduce marketing spend and improve return on advertising through better record linking and enrichment, which yields higher matches or custom integrations for reports.

Data Engineering

Reduce manual duplication effort with scalable, cloud-ready AI capabilities that let you focus on building higher value solutions. Each Matchbook API call handles hundreds of thousands of rows per minute with no hassles.

Compliance & Audit

Standardize vendor and compliance monitoring across your organization with a single audit trail & internal controls that satisfy digital asset management.

Procurement & Vendor Management

Ensure cost-savings, data accuracy, and streamlined purchasing workflows by connecting spend data with enriched profiles.

Seamless Ecosystem Compatibility

Matchbook XDM is a cloud-native Master Data Management platform designed for seamless interoperability across modern enterprise data ecosystems. Available on the AWS Marketplace, it offers deep native integration with Snowflake, Databricks, Salesforce, SAP, and other enterprise systems to unify, master, and enrich B2B entity data for fast, confident business decisions.

When source data is incomplete, inconsistent, or inaccurate, Matchbook XDM automatically enriches and validates entity records through advanced data research powered by Smart Web Scrapers, Autonomous Agents, and Fine-Tuned GenAI Models.

Whether your data resides in batch files, real-time streams, SaaS applications, or on-prem systems, Matchbook XDM consolidates it into a single trusted entity view— enabling accurate analytics, operational efficiency, and AI-ready data activation.

Data Connectors

Snowflakes
Databricks
SAP
Salesforces

External Data Partners

Dun & Bradstreet
Moodys
Zoominfo
Melissa

WHY CHOOSE US

AI-Powered Match Automation to Reduce Manual
Effort by over 80%

Matchbook's AI makes it effortless to deduplicate or match records across your datasets. Our pre-trained algorithms handle the heavy lifting so you can focus on using your data to drive business value.

Code-free Match Studies for comparing, testing, and validating entity data

Automated matching, cleansing, and enrichment across internal and third-party sources

Explainable scoring and survivorship rules that show how golden records are created

Platform Overview

Third-Party Data Enrichment

Bring external data sources into your ecosystem to enhance customer, vendor, and partner profiles with richer, more actionable attributes.

External Attribute Change Monitoring

Track and manage updates from external data providers to ensure your business entity records stay continuously accurate and current.

Analytics-Ready External Data Access

Expose high-quality external datasets directly to analytics, BI tools, and downstream systems for faster insights and stronger decision-making.

Context-Specific Data Delivery

Provide role-based, context-specific entity views tailored to sales, procurement, risk, finance, or operations teams—so every business user receives exactly the intelligence they need to make faster, informed decisions.

Deep Research & Enrichment Intelligence

Automatically enrich incomplete or missing entity details by sourcing verified information from public records, trusted data providers, Smart Web Scrapers, and Autonomous Agents—delivering more complete and reliable B2B profiles.

Cross-Source Entity Mastering with Reference Data

Unify business entities across internal and external systems by matching them against trusted reference datasets for a single, consistent identity.

Entity De-duplication

Eliminate duplicates across business systems to maintain clean, trusted, and operationally efficient entity records.

Corporate Linkage Mapping

Reveal hierarchical and relational structures—parent companies, subsidiaries, and ownership networks—to power deeper relationship intelligence.

Map your maximum revenue return using ALL your data resources.